SEARCH ENGINE OPTIMIZATION

Search engine optimization is the process of making many users work on each website to increase the ranking of them in Google search. In this optimization content writing is more important to the website to get more traffic and have many users to a required website. Every information is specified in the content required for the user about the product or services that are mentioned on the website. While writing content on websites it should be easy and understandable to end users.

The content of every website is given by SEO(Search engine optimization) to have more visibility. And in content writing, it has much different information to give user for better involvement with the website like giving links, images, videos, and slideshows based on the product. We can get more visitors to our website by advertising about our product in web search. Search engine optimization will divert the user by giving one click on the advertisement to visit the related websites for more number of visitors to the required website.

The SEO course ensures you gain expertise in search engine optimization. At the end of the training, you will be able to:

  • Master the tools and techniques to qualify as an SEO specialist.
  • Promote the search engine ranking of your site by implementing the best practices.
  • Achieve impressive results through inbound marketing by applying SEO strategies.

SSC Passed students.
Intermediate students.
Graduates.
Post Graduates.
Business People

  • Students
  • Business People
  • Market executives
  • entrepreneur
  • Investors
  • IT professional
  • HR professional

Our Training Features:

N

Experienced Trainers

N

Flexible Timings

N

Placement Assistance

N

Hands on Training

N

Online Training

Frequently Asked Questions:

What are placement opportunities after doing this course?

Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.

Why Digital Marketing is Important for any Business?

Every website in web explains about their Company or Business information with Text, Images, Presentation and Video Contents. This information is split into different web pages with a clear description of each product and services. But most of the websites do not appear in Search Engine and Social Media. Since they did not try Online Promotion for their websites. Web Rifer Technologies provides best Digital Marketing solutions for your Company by promoting different methodologies for reaching success every day. This can happen only if you Sign Up for Digital Marketing package or any of the Internet Marketing packages. After your Internet Marketing registration at Web Rifer Technologies, our team starts working for your Company by creating images, videos, slides related to your Services and Products. Finally, they publish on targeted pages for gaining backlinks to your website. We do not just submit your links to third party websites for receiving more backlinks. Our team is specially assigned for a project by creating different content related to your business for Online Promotion. For all these Online Marketing promotions we charge you affordable cost in Monthly or Yearly Plan.

I am currently working in a full-time job. Can I take this course?

Yes, you can attend Saturday or Sunday face-to-face classes and rest of days you can learn by e-Learning mode.

Do you provide any Training Material in the course?

We provide a plenty of relevant, updated material in form of presentations, articles, reading material that is latest in nature and is sufficient for learning as per the course syllabus.

About Digital Marketing Gyan:

Digital Marketing Gyan is a leading digital marketing training institute providing industry oriented and
practical training on digital marketing topics such as Search Engine OptimizationSocial media marketing,
Adwords Course and Google Adsense Training. Our Training faculties have rich industry experience on advanced
digital Marketing concepts for improving the Conversion rates, CPC optimization etc. Digital Marketing  has trained
over 500+ SEO Professionals.

SEO Course Syllabus:

Rules For Content Writing in SEO

    • While writing content, search engine optimization follows some rules for content writing like specifying keywords in it, to make user search easily by using keywords in Google search.
    • Content should be less and understandable for the user who is visiting our website to gather information.
    • External and Internal links are attached to the website to have more information about the product.
    • This search engine optimization has more work with the website to give traffic to the website for visibility to rank it in a Google search.
    • Back links can be provided in high ranking websites to get more familiar with our website.

    A number of users visit a website by looking at the content what the product is about and what services do they produce and uses.

SEO Course Topics

  • Basics of Website Designing / Development
  • Onsite Optimization Basics
  • Domain Selection
  • Website Structure and Navigation Menu Optimization
  • Filename Optimization
  • Title Tag Optimization
  • Keyword Density Analysis
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Strategy
  • Iframes / Frames effects on SEO 4
  • Header and footer
  • Header optimization with tag line or catch line
  • Footer Optimization
  • Creating an HTML and XML sitemaps
  • URL Rewriting Techniques (301, 302)
  • Canonical / 404 Implementation
  • Search Engines V/S directory
  • Major search engines and directories
  • Google Page Rank
  • Google Sandbox effect
  • Website Architecture
  • Hosting Selection
  • How the Search Engine works
  • Creating Robots file
  • Creating sitemaps
  • Image tag optimization
  • Image Importance
  • Anchor Text
  • URL renaming/re-writing
  • Google webmaster tools
  • Keyword Research
  • Competitor Analysis
  • Finding Right Appropriate Keywords.
  • Submission to search engine
  • Introduction to Offsite Optimization
  •  Black Hat / White Hat / Grey Hat SEO
  • Submission to Relevant Directories
  • Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submission
  • Blog Submission
  • Free Classifieds
  • Forums
  • Forum Signatures and Commenting
  • Link Building
  • Directory Submissions for SEO
  • Social Bookmarking
  • Local Business Listing (Local SEO)
  • Press Release Submission
  • Article Submissions
  • Social Media Optimization Techniques (Basics)
  • Tracking the Links and Page Rank

Our Chennai Locations

New No 89 Old No 39/40,
First Main Road Gandhi Nagar,
Chennai – 600020,
Near Sundara Vinayagar Temple

No 186 Alsa Towers,
Poonamallee High Road 4th Floor,
Kilpauk, Chennai – 600010,
Near Ega Theatre

No.174,
Arcot Road,
Doshi Gardens
Chennai – 600026

No 29 Jk Ashrita Apartments,
Old Perungalathur,
Chennai – 600063,
Near Post Office

Register For A Free Demo

Our Student Reviews

This is the only institute where you can explore and boost your knowledge. They have a very good teaching staff. Also, very good environment to study and Get a Good Job. It is the best coaching institute for Digital Marketing.This institution also has very good administration staff so u will not be fed up with the administration. If you really want to gain something new then join this institution as soon as possible.

Samskrith

Digital Marketing Gyan review by me is based on my personal experience. I loved studying at This  Institute because teachers were really friendly and supportive. They always motivated me by solving doubts in a very friendly manner. The best thing about the teachers at coaching is that they give you a personal guide for your career from time to time. easily Get SEO Job

Kusalya

The institute has almost many branches all over India.They provide Real Time Project It is really helpful for me.it my personal experience that I tell u here the this is very supportive and helpful too.I was happy for everything she was got from the Institute. So people who are willing to take Digitalmarketing Course please reach to this Institute as already many have a great experience with this Institute.

Srikanth