Search Engine Marketing Overview

Search engine marketing is the concept that is used for collecting information from the internet that required for the users. And this search engine gives the information of high ranking websites that have less content and easily understandable for end users. In search engine marketing the SEO observes the users thinking, for adding content to the websites for more information. The marketing places different kinds of search results to the website for visiting more number of viewers and page readers.

By using special keywords it is easy to find information on the website for the users. It can be any type that the search engine marketing is more for the search engine. The Database has a different type of keywords based on a website that the users have searched for. When search engine marketing of a website is more, then the keywords available on the website are visible on the top of the search results. We can find the audience through Google by giving any keyword, sentence, message that will appear in search results. In a search engine, there are thousands of websites for ranking in Google, but by using less content with more meaning has high ranked in search engine.

Benefits Of Search Engine Marketing

  • Website changes can be done on the basis of the audience for keywords and content.
  • According to the users search the website is designed and implement the content based on the website required for the user.
  • Search engine marketing is the measurable type of keywords that can be placed in content for more visitors.
  • If the user wants to search for a single website for multiple times the content or keywords should be related to content.
  • In search engine, the users mainly gives the keywords to visit any kind of website for easy and convenient to gather information

The SEO course ensures you gain expertise in search engine optimization. At the end of the training, you will be able to:

  • Master the tools and techniques to qualify as a SEO specialist.
  • Promote the search engine ranking of your site by implementing the best practices.
  • Achieve impressive results through inbound marketing by applying SEO strategies.

SSC Passed students.
Intermediate students.
Post Graduates.
Business People

  • Students
  • Business People
  • Market executives
  • entrepreneur
  • Investors
  • IT professional
  • HR professional

Our Training Features:


Experienced Trainers


Flexible Timings


Placement Assistance


Hands on Training


Online Training

Frequently Asked Questions:

What are placement opportunities after doing this course?

Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.

Why Digital Marketing is Important for any Business?

Every website in web explains about their Company or Business information with Text, Images, Presentation and Video Contents. This information is split into different web pages with a clear description of each product and services. But most of the websites do not appear in Search Engine and Social Media. Since they did not try Online Promotion for their websites. Web Rifer Technologies provides best Digital Marketing solutions for your Company by promoting different methodologies for reaching success every day. This can happen only if you Sign Up for Digital Marketing package or any of the Internet Marketing packages. After your Internet Marketing registration at Web Rifer Technologies, our team starts working for your Company by creating images, videos, slides related to your Services and Products. Finally, they publish on targeted pages for gaining backlinks to your website. We do not just submit your links to third party websites for receiving more backlinks. Our team is specially assigned for a project by creating different content related to your business for Online Promotion. For all these Online Marketing promotions we charge you affordable cost in Monthly or Yearly Plan.

I am currently working in a full-time job. Can I take this course?

Yes, you can attend Saturday or Sunday face-to-face classes and rest of days you can learn by e-Learning mode.

Do you provide any Training Material in the course?

We provide a plenty of relevant, updated material in form of presentations, articles, reading material that is latest in nature and is sufficient for learning as per the course syllabus.

About Our Company:

Digital Master Gyan is a leading digital marketing training institute providing industry oriented and
practical training on digital marketing topics such as Search Engine Optimization, Social media marketing,
Adwords Course and Google Adsense Training. Our Training faculties have rich industry experience on advanced
digital Marketing concepts for improving the Conversion rates, CPC optimization etc. Digital Master has trained
over 500+ SEO Professionals.

SEM Course Syllabus:

Search Engine Marketing Topics

  • Search Engine Marketing Overview
  • Pay-per-click overview
  • Strategising PPC campaigns
  • Market Analysis
  • Ad writing Techniques
  • Campaign Management
  • Bid Management Plan
  • Effective Landing Pages
  • Performance Tracking
  • Decipher User Psychology
  • Reporting & Analysis
  • Testing
  • SEM Management (Other Opportunities)

Our Chennai Locations

New No 89 Old No 39/40,
Gandhi Nagar,
Chennai – 600020,
Sundara Vinayagar Temple

No 186 Alsa Towers,
4th Floor,
Chennai – 600010,
Near Ega Theatre

Arcot Road,
Doshi Gardens
Chennai – 600026

No 29
Old Perungalathur,
Chennai – 600063,
Near Post Office

Register For A Free Demo

Our Student Reviews

This is the only institute where you can explore and boost your knowledge. They have a very good teaching staff. Also, very good environment to study and Get a Good Job. It is the best coaching institute for Digital Marketing.This institution also has very good administration staff so u will not be fed up with the administration. If you really want to gain something new then join this institution as soon as possible.


Digital Marketing Gyan review by me is based on my personal experience. I loved studying at This  Institute because teachers were really friendly and supportive. They always motivated me by solving doubts in a very friendly manner. The best thing about the teachers at coaching is that they give you a personal guide for your career from time to time. easily Get SEO Job


The institute has almost many branches all over India.They provide Real Time Project It is really helpful for my personal experience that I tell u here the this is very supportive and helpful too.I was happy for everything she was got from the Institute. So people who are willing to take Digitalmarketing Course please reach to this Institute as already many have a great experience with this Institute.