Google Tag Manager Course overview:
Google Tag Manager has fast become the go-to tool if you want a suitable way to organize your analytics implementation or ad tracking tags on your own website or app.
If you’re a digital marketer Analyst, or you operate in ad ops or conversion optimization, getting to catch with Google Tag Manager is a must, as it provides extensibility, with powerful functionality when managing tags.
This GTM course will provide you the skills to implement, test and analyze Google Tag Manager, supports you the confidence to use it on a regular basis.
The SEO course ensures you gain expertise in search engine optimization. At the end of the training, you will be able to:
- Master the tools and techniques to qualify as an SEO specialist.
- Promote the search engine ranking of your site by implementing the best practices.
- Achieve impressive results through inbound marketing by applying SEO strategies.
SSC Passed students.
- Business People
- Market executives
- IT professional
- HR professional
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About Digital Marketing Gyan:
Digital Marketing Gyan is a leading digital marketing training institute providing industry oriented and
practical training on digital marketing topics such as Search Engine Optimization, Social media marketing,
Adwords Course and Google Adsense Training. Our Training faculties have rich industry experience on advanced
digital Marketing concepts for improving the Conversion rates, CPC optimization etc. Digital Marketing has trained
over 500+ SEO Professionals.
Google Tag Manager Course Syllabus:
What Is Tag Management And Why Is It Useful?
- Overview of Tag Management Systems
- Tag management: how it works, why and when to use tags
- Developing a measurement framework
About Google Tag Manager (GTM)
- Background to GTM
- How to access GTM and the steps to set up an account
The GTM Interface
- Overview of the User Interface
- How GTM is structured
- Overview of user roles for GTM
- How to install GTM on your website
- What is a data layer and why you should use one
Deploying Tags Via GTM
- Create your first tag using Google Analytics
- Configure a basic Pageview tag
- Define your trigger conditions
Testing The Results (Using GTM plugins, ObservePoint & Google Analytics)
- Check a live site to confirm GTM is present
- Use GTM plug-in to verify correct deployment
- Use ObservePoint to verify correct tags
- Check Google Analytics to verify data collection
Enhancing Your Data
- Add a static value to your Pageview tag
- Use variables to add dynamic data from the page to your Pageview Tag
- Basics of CSS selectors
- Add Event tracking to exit links
- Using a data layer to structure your data
Managing Your GTM Implementation
- Best practice for managing your tags
- Best practice for managing users
- User roles and work flows
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